Since 2020, we’ve had the pleasure of partnering with Ullo to bring their passion for pure wine to life on social media. Together, we set out to create a space that feels like home for wine lovers—a place where every story shared increases brand awareness, sparks engagement, and builds a community around the art of each pour. With Ullo, we’re not just growing followers; we’re elevating the wine experience, one story at a time.
Our Objective
PURITY AT IT'S FINEST
Primary Goals:
-
Increase Brand Awareness: Expand Ullo’s social media follower count by 150% over four years.
-
Engage with the Target Audience: Achieve an average engagement rate of 6% per post by 2024.
-
Drive Traffic to the Website: Triple the social media-driven traffic to Ullo’s website compared to 2020 levels.
Secondary Goals:
-
Build a Community: Cultivate a loyal community with at least 2,000 active mentions or tags by 2024.
-
Enhance Customer Service: Improve customer satisfaction scores related to social media interactions to 90% or higher.
The
Strategy
We started by connecting with health-conscious wine lovers aged 30-60, especially those concerned about sulfites. As we grew, we expanded our focus to engage a younger, vibrant audience aged 25-40 who value both style and substance. By highlighting Ullo’s health benefits, sustainability, and the luxury of pure wine, we built a community that resonates with a premium lifestyle and shared passion for the art of wine.
Chosen as the flagship platform for visual storytelling, reaching a broad audience with Reels, stories, and high-quality imagery.
Utilized for its community-building capabilities
and ability to reach an
older demographic.
Introduced in 2022 to capture a new segment of users interested in lifestyle and home decor, driving traffic through visually appealing pins.
The Execution
Types of Content:
A balanced mix of carousel posts (30%), educational content (25%), Reels (20%),
user-generated content (15%), and promotional posts (10%).
​
Content Calendar:
Posted 3-4 times a week, with content tailored to the audience’s interests, such as wine education, health benefits, and product use cases.
​
Messaging:
Focused on highlighting the health benefits of using Ullo, celebrating the art of wine drinking, and fostering a sense of community among followers.
Timeline
2020-2021
Initial strategy development and platform optimization.
2021-2022
Expansion into new content types (Reels, live sessions) and introduction of Pinterest.
2022-2024
Continued growth and refinement, focusing on community building, influencer partnerships, and increased ad spend.