Whether you're a small business, a global brand, or even a solopreneur, Thanksgiving is the perfect time to connect with your audience on social media. It’s not just about posting cartoon turkeys (although, no shade if you do that too)—it’s about showing your human side, saying thanks, and sparking engagement.
So, if you’re looking for ideas to stand out, keep scrolling because we’ve whipped up 10 creative Thanksgiving social media ideas that’ll help you spread the gratitude and rake in those likes,
comments, and shares.
1. Host a Thankfulness Challenge
Get ready to make your followers’ hearts swell! Create a week-long challenge leading up to Thanksgiving where you invite people to share what they’re grateful for.
👉 How to Do It:
Post daily prompts (e.g., "What’s one thing you’re grateful for at work?").
Use a branded hashtag like #GratefulWith[YourBrand].
Share your own team’s responses for extra warmth and relatability.
💡 Pro Tip: Reward participation! Pick random entries to win gift cards or discounts on your products/services.
2. Show Off Your Team’s Gratitude List
Pull back the curtain and let your audience see the humans behind your brand. Post a short video or carousel of your team sharing what they’re grateful for this year.
👉 Why It Works:People love seeing the real faces behind a brand. Plus, gratitude is contagious.
🎥 Quick Idea: A casual video shot in your office (or on Zoom) with heartfelt or funny answers—like "I’m thankful for coffee and this company Slack channel."
3. Run a Thanksgiving Poll
Engage your audience with a fun, low-effort poll. Who doesn’t love sharing their opinion on Team Pumpkin Pie vs. Team Apple Pie?
👉 What to Ask:
Favorite Thanksgiving dish?
Do you dress up or stay in pajamas for Thanksgiving dinner?
Turkey: yay or nay?
📊 Where to Post It: Instagram Stories, Twitter polls, LinkedIn (because even professionals love pie debates).
4. Share Recipes with a Twist
Food content + Thanksgiving = guaranteed engagement. Share a quirky or original recipe that ties into your brand. For example, if you’re a coffee shop, post a recipe for pumpkin spice coffee cake.
👉 Bonus Idea: Run a contest asking followers to share their best Thanksgiving-inspired creations using your product.
5. Create a Gratitude Giveaway
Nothing says “Thanksgiving spirit” like a good ol’ giveaway! Celebrate your followers with a prize that sparks joy—and loyalty.
🎁 How to Do It:
Ask your audience to tag someone they’re grateful for.
Create a post with a giveaway prize, like a product bundle, service discount, or a Thanksgiving feast voucher.
Use captions like “Grateful hearts = giveaways 🎉!”
6. Go Behind the Scenes with Your Team
Let your audience peek behind the curtain and join your pre-Thanksgiving prep. Whether it’s decorating the office, prepping for a Black Friday sale, or sneaking bites of pie during a team lunch, these moments are pure gold.
📸 Content Idea: Post Stories or Reels capturing candid, relatable moments. Keep it casual and fun!
7. Share Customer Stories
This is a big one! Highlight your amazing customers or clients by sharing their stories or testimonials. Nothing says “thank you” louder than showing them some love.
👉 Execution Ideas:
Post a carousel of glowing testimonials.
Share video clips of customers sharing what they love about your product/service.
💡 Pro Tip: Tag your customers (with their permission) to spread the good vibes.
8. Thanksgiving Meme Fest
Let’s be real—Thanksgiving memes are the stuffing to the turkey of social media content.
🦃 Ideas for Memes:
“That face you make when the turkey's dry, but you smile anyway.”
“When you remember Thanksgiving calories don’t count.”
Bonus points if you tie the meme back to your brand’s products or services.
9. Run a “Pay-It-Forward” Campaign
Show gratitude by giving back, and invite your audience to join you.
🎁 How It Works:
Donate to a charity and let your followers know how they can contribute too.
Create a campaign where every share or comment equals a small donation from your brand.
Share stories of the impact your campaign has had—it builds trust and goodwill.
10. Design Festive Filters or Stickers
For a next-level touch, create custom Thanksgiving-themed filters or stickers for Instagram and TikTok. Imagine a turkey crown filter or a sticker that says “Grateful & Full.”
👉 How to Use Them:
Encourage followers to use your filter/sticker and tag you.
Feature the best user-generated content on your page.
💡 Pro Tip: Partner with a designer if needed—this is a chance to stand out and go viral!
Wrapping Up
Thanksgiving is more than just food comas and football—it’s a chance to show your audience that you’re thankful for them. By trying out these social media ideas, you can spread joy, connect authentically, and give your engagement a serious boost.
Whether it’s a heartfelt thank-you post or a laugh-out-loud meme, your efforts will remind your audience why they love following your brand in the first place. So, grab that pumpkin pie (and maybe your phone) and get posting!
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