Why Every Business Needs to Master Copywriting
August 02, 2020
It does not matter what type of business you have. Copywriting is universal and should be utilized by every business owner these days! There are numerous types of copy you can write, and this blog will prove that. Keep reading to learn why YOUR business needs to jump on the copywriting train!
What Exactly Is Copywriting?
Now, typically when people hear copywriting, they think of "copyright." Copywriting and Copyright are two separate things. Copyright is what helps people protect their businesses and products from theft. Copywriting on the other hand is what we are going to go over in this blog! Copywriting is writing all things marketing or advertising material for a company or product.
Everything you see in an advertisement, billboard, piece of mail, etc. is an example of copy written by another person or group of people. Not only can copy be physical pieces of writing, but copywriting also falls under the categories of blogs and newsletters! Copy is all over the place; it is almost unavoidable in today's world!
Should I Be Publishing Blogs?
If you are a small business owner, the short answer to if you should have a blog or not is yes. You absolutely should have a blog on your company's website. There are so many benefits to adding a blog section to your website: views, providing clients, customers, and prospects with valuable information, and more. If you are a business owner, you need to check out our blog, Blogging 101: For Business Owners. If you are looking to improve your SEO (Search Engine Optimization, brand awareness, show off your expertise, discover your target audience, and boost your overall social media engagement, you need to read this blog on exactly how to do so!
Overall, you should be publishing blogs. Writing a blog is as easy as between 300-500 words. Think about how many words you email in a day or texts you send in a day—a blog is most likely less work depending on how hands-on your business is with emails. You owe it to your business to dedicate 30 minutes to an hour drafting a blog. It will pay off in the long run!
Should I Be Writing Monthly Newsletters?
Copywriting is many things, but in terms of social media and email marketing, writing newsletters are at the top of the list when it comes to which are the best ways to write copy and market yourself. The answer to this question is also yes. You should be writing newsletters and providing your prospects, clients, and past clients updates on your business. Keep your name in front of their eyes as much as you can. You WILL get marked as spam by some people, but that is just how the world works these days. If you are constantly providing your readers with valuable information that they can take and utilize themselves, you are bound for success in the copywriting sector of your business.
Right now, more people are at home spending more time on their computers and phones. Why not put your name and brand right in their inbox? Your newsletter should be sent out monthly. Sending out a monthly newsletter not only updates your clients and prospects with what is going on within your business (think virtual events, webinars, trending articles, recipes, etc.). but it also shows your clients and prospects that you care enough to keep them informed on what you feel is most important right now in a time like this.
How Do I Get Started with Newsletters?
Well, well, well. I have quite the blog for you to read! One of our more recent blogs goes into complete detail on how exactly you can get started with newsletters. You will learn all about the benefits of newsletters, the best practices for sending them out, the right times to send out a newsletter, where you can draft, complete, and send newsletters out from, what should be included in your monthly newsletter, and some statistics about them showing how successful they can be for a website. Read it here!
Importance of Promoting Your Writing on Social
The effects so far of COVID-19 have been huge on businesses all over the United States, and one of the best ways to make your business thrive is by promoting your blog on social media. As I mentioned before, one of the main online sectors of copywriting is blog writing, and it does not have to be complicated! In fact, we will even write your blogs FOR you. To dive more into that, check out our website or give us a call to go over all of our copywriting services!
Promoting your blog on social media is key to driving traffic to your website and eventually growing your presence online. Writing your blog is one thing, but it is best if you continue to bring attention to your blogs. Make sure each of your blogs includes a visual - maybe a branded graphic with the blog title on it or even a short video introduction. We can tell you all about why you should be using websites like Canva to achieve a blog graphic. Read all about using Canva in your business here.
Once you have created an accompanying visual for your blog, you need to get it posted to your website and posted onto social media! Unless you prefer to post to only specific platforms, feel free to post your blog on all platforms that your company has accounts for. This way, more eyes are on your brand, and more traffic comes to your website. With more traffic coming to your website, you increase your overall brand awareness and can even generate clients or customers based on just ONE blog post. Now, imagine if you continuously write blogs and post about them. Even more brand awareness, and even more chances to gain new clients and customers.
Other Forms of Copywriting
As mentioned before, copywriting can be in the form of not only blogs and newsletters but copy also lies within the forms of social media advertisements and posts. The copy for your ads should be short and concise, while strong and delivers a strong message. Your audience will quickly scroll past it if it does not grab their attention, so it is important to make sure it is attention-grabbing, too.
Keep your audience in mind with every word you write. If you are writing something that will not appeal to them, they will continue to scroll down their feed. You do it, too, with ads and copy you do not care to read! Why wouldn't your audience do the same? Because your copy going forward grabs their attention, hooks them in, and drives them to your website. That's why!
Why Your Business Needs Copywriting
Now, if we have not already convinced you to start copywriting, you may want to check out our previous blogs specific to writing blogs and newsletters. However, if you are on board, we would love to help you get started. Your business needs to have an online presence that reflects your character, your mission, that the business is approachable, and that you can help people out with your services. When your target audience starts to see your brand name more and more on their phones or on their social media pages, they are more likely to click onto your posts and the links attached to them.
Hyperchat Social has some talented writers on our team. Why not let us do the copywriting work FOR you! As mentioned before, the copy can be in the form of social media posts, blogs, newsletters, social media ads, profile optimizations, and more. And the best part? We offer all of those services. We make it easier for business owners like yourself to get your brand out there and to get it the attention it deserves.
If you are interested in learning more about Hyperchat Social and how we can help you and your business with copywriting, do not hesitate to reach out to us! We are the experts, and we are here to help. Visit www.tryhyperchat.com to schedule your FREE consultation and learn more about us! We would love to get your social media and copywriting skills up to par. It's what we do!
Strategies to Build and Retain Relationships on Social