What is Quality Content?
July 18, 2021
What is quality content?
Quality is subjective. As social media has evolved over the years, so has the definition of what quality content is. There are many components of what defines quality content but, at the end of the day quality content is successful content. Determining what success looks like for your specific business is personal but, we can tell you what successful quality content will achieve…
Quality Content Achieves Marketing Objectives
At the end of the day, successful content is meeting objectives that are set prior to its creation. There are many different types of marketing objectives that you can have - whether you're looking to generate traffic, rankings, engagement, or conversions. You should define content quality based on how much you get out of it and if it achieves the goal/objective you set for it.
Quality Content Ranks Well
Content that stands out is content that will rank well. Going above and beyond the usual content and instead giving your audience content that truly answers to their curiosity and pulls them into engagement with your brand. The higher your engagement, the better the content will rank - stand out content will warrant engagement. Another way to improve your ranking on search engines with quality content, is incorporating these three items:
- Find your unique selling point.
- Differentiate yourself.
- Offer value to your customers.
What makes you different than your competitors? Make sure that is a focal point of your content. Demonstrate what sets you a part and provide value to your audience.
Quality Content Provides Value
Again, value is equally as subjective as quality is, however within the realm of social media it is easier to discern the value of content. Is the content teaching your audience something of importance? Is it increasing your brand awareness? Is it promoting your product? Is it providing a service? Regardless of what value your specific business provides, make sure your content conveys the value of it! The strategy behind the content should align with your marketing objectives. Take into consideration what your goal is and why you're using social media as a marketing strategy. Use that goal to clearly demonstrate your value - what do you want your audience to know about your business and the value it provides?
Quality Content Gets Engagement
We hear it all the time, engagement, engagement, engagement! It is one of the most important parts of social media. We discuss more about the topic in our blog on increasing engagement. But, organic engagement is driven by a few different things within content. You want to capture the attention of your audience and you can do that by posing question, adding incentive, or triggering an emotional response - make them invested in what you are posting!
Quality Content Converts
Quality content has higher conversion rates. Whether you are selling a product or trying to generate leads, the content that you're creating should lead to conversions. If you can get people to click, it's more likely they'll ultimately convert, whether it's signing up for a webinar, filling out a registration form, or buying a product or service.
Now that we understand what quality content is, let's talk about some of the benefits…
1. It builds trust with your audience
Quality content helps you build a deeper relationship with your audience. By providing them value, answering their questions, and interacting with them - you'll slowly build trust. When you provide value without asking anything in return, your audience is more likely to trust your product and services. The more quality content customers see, the more likely they are to have a positive association with your company!
2. Improved conversions & more leads
Quality content marketing helps generate leads. When your audience views your content, they're more likely to invest into your business in the future, whether you are product or service based. Additionally, if you include a call-to-action in your content it will help to generate new leads as well.
3. Higher visibility & brand awareness
The more consistent, high-quality content you produce, the better it'll be for your SEO efforts. Your content should help your business become visible online and you can assist in this by use specialized hashtags, keywords, among other things!
4. Set you apart from your competition
Creating quality content will also help put you above the competition. If your business is established as a credible place to get information, you're more likely to rank higher in search engines. Plus, your customers are more inclined to trust you if they view you as an industry expert. Your content should demonstrate your expertise in your specific field and provide value to your audience.
Quality is subjective, but success is much more measurable. No matter what your business objectives are, you know what success means to you and your business. So, what you define as quality content is the content that is successful to you and your goals. Whether you're looking for engagement, traffic, conversions, or sales, quality content is critical to your success.
Is your content meeting your marketing objectives? Is it ranking well and providing value? Is it getting engagement and converting? If not, it isn't a success! We'd love to help you create quality content! Schedule a consultation with one of our social media experts today!
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