In 2021, it seems like there is a new social media platform
popping up every day, along with the tried and true platforms that have been
around for what feels like forever now. Going into 2022, we do not see this
trend dying down. Social media has proven itself to be sticking around and your
business is missing out if you are not participating in the online
Here are the top ten social media platforms to look out for
It should come as no surprise that Facebook is at the top of
our list. Facebook year after year has grown its network to about 2.8 BILLION
active users. That's a lot of potential eyes on your business. When on Facebook
in 2021, it is important to understand that Facebook has a pay-to-play model.
In fact, only about 2% of your followers see your posts organically.
When having a presence on Facebook, you should allocate some
of your marketing dollars to small, boosted posts to get more eyeballs on your
brand. With Facebook, the opportunity is definitely there, but having a
strategy in place will pay off in the long run.
Since Facebook bought Instagram back in 2012, Instagram has
followed in Facebook's footsteps in terms of steady user growth and popularity
among consumers. Not to mention, Instagram tends to be a platform where users
can gain loyal followings and even brand partnerships.
In recent months, Instagram has stated that it wants to move
away from its photo sharing origin and primarily focus on its native short form
video interface Reels, and shopping feature. The algorithm has shifted with the
focus change as well. Users promoting products using the app's catalog feature
and well as users creating videos on Reels are rewarded with a higher placement
in the newsfeed.
Perhaps the social site that took the world most by surprise
- TikTok. TikTok found popularity when COVID-19 hit and people all around the
world were stuck inside. TikTok plays on the goldfish mindset and attention
span of social users - sucking users in with scrollable, short form video
content. What started as a trend driven social network, has provided companies
and brands to the opportunity to participate in trends and show off the people
behind their brand. To read more on the rise of TikTok and how you can use it
for your own brand, check out this blog.
In 2021, Twitter is definitely still a platform that brands should
look out for. Twitter is largely a platform for news, sports, entertainment,
politics, and more. Twitter places an emphasis on in the moment content shared
in a short format, limiting users to 280 characters. To be successful on
Twitter, brands must be extremely active on the platform, sometimes tweeting up
to 20 times a day. Whether it be getting in on the trending meme or live-tweeting a conference you're hosting, companies must actively avoid getting
lost in the feed.
LinkedIn is the CEO of the social media platforms. LinkedIn's
focus is all around networking and growing professionally. While business pages
on LinkedIn are not as prevalent as some of the other social networks, LinkedIn
is a great place for you as a professional to build your personal brand. The strategy
on LinkedIn in 2021 is all about establishing yourself as a leader in your
industry. In 2021, focus on posting shareable content. Whether it's an
industry-related article or a commentary on work-life balance, try providing
value to your network and you will start seeing your efforts pay off.
YouTube is a tried-and-true social network that has proven
value especially in 2021 when video is so big. Brands can create a channel on
YouTube to host all video material, including behind the scenes of the brand,
introductions to your team, and even informational videos.
Pro-Tip: YouTube can be a great SEO effort as well. Try titling
your videos on YouTube with frequently searched questions to pop up closer to
the top of Google!
Pinterest is a place where users go to get inspiration, discover
new ideas, and share resources. Unlike most social networks where the objective
is to garner engagement, including likes, comments, and reactions, the goal of
Pinterest is focused on sharing resources that may benefit others.
Pro-tip: Just like YouTube, Pinterest can act as an SEO tool
for your brand. Try turning some of your company blogs into infographics to share
on the platform!
When you think of NextDoor, you may think of the app that
keeps you up to date with all of your neighborhood drama. But did you know that
NextDoor has advertising options for businesses? It's a great option for local
service businesses that want a larger presence in their area.
Google My Business
Google My Business is an underrated social platform in 2021.
Google My Business essentially acts as an online phone book for local
businesses. Google My Business will populate your business' profile as a result
when a user searches for a related service or product. The listing will have
your phone number, address, industry, and hours of operation. In 2021, you
simply cannot afford to not be on Google My Business!
Alignable is perhaps the newest platform on
our list, but it's rapidly growing. Alignable has done a great job at differentiating
itself from similar networking platforms with its goal of garnering referrals
based on established relationships. Companies can have business profiles and can
link individual profiles as employees or connections. From there, individuals
are able to connect with others and leave recommendations. The platform makes it
super easy to connect those you know with others. The rule of reciprocity runs
deep on Alignable and you will see that when you give referrals, you get referrals!
Going from 2021 to 2022, it's important to
know which platforms are on the rise and which you should have a presence on. If
you would like to take more of a passenger seat to your social media strategy, click
here to schedule a consultation!