Should Your Business Be On TikTok?
July 17, 2022
Should Your Business Be On TikTok?
Did you know that TikTok was the most downloaded app of 2021? TikTok was downloaded over 2 billion times around the globe last year. This is over 100 million times more than its closest rival, Instagram!
One of the biggest benefits that TikTok offers is the way the platform connects users with their favorite brands. TikTok's user base opens the app each day to be educated, entertained, and to discover new ideas. As media moves forward, a lot of people are finding them spending time on this app instead of other media. In fact, 35% of users say they spend less time watching TV and other video content since joining the platform. That is a powerful statement on its own, BUT something a little more powerful is that 46% of users engage with TikTok without any other distraction.
If you're considering tapping into the diverse community on TikTok, we are here to help you decide if this platform makes sense for your marketing plan. Keep reading to learn our tips on how to find and connect with your audience effectively through this unique strategy!
Who Is Your Audience and Are They on TikTok?
A lot of people believe that TikTok is just for Gen Z. But that is far from the truth! This platform is full of families, small business owners and creators. Unlike more traditional targeting methods, when you are looking for your audience on TikTok, it's more important to consider what interests them, not "who" they are.
TikTok's main goal is to bring together a community with shared interests and beliefs. In fact, a study was run analyzing how the brain responds to TikTok videos that proved that their preferred short-form content reaches users at a deeper emotional level. This makes your marketing efforts all the more meaningful when transferring into business results. If your industry or product falls into a community on TikTok, then marketing on this platform will do wonders for you when it comes to getting in front of the right people.
How To Find Your Target Audience on TikTok
As stated in the previous section, the best way to find your audience on TikTok is to consider why they're on the platform in the first place, as well as what they're interested in. Users are looking for new ways to improve their life and sharing your passion with like-minded users will pay off in the long run for your business.
Below are a few steps to get you started!
1. Explore Hashtags: When trying to find what your ideal client consumes, it's key to conduct some hashtag research. The Discovery page will reveal what's trending at a given moment. What you'll find most helpful is actually the search bar at the top of the screen! When you type in a keyword in the search bar, you'll see what types of hashtags are used in the app and how many views it's received. More views equals more popularity. If you're looking for a more niche audience, there can be opportunity in the less popular conversations.
2. Engage With Your Users: Sometimes, you have to be the one who initiates a conversation! It's great to receive content on your own organic content, but there are other ways to gain visibility as well. Be an active participant and engage with other content in your community. Users enjoy reading the comment section on posts so don't be afraid to jump in on the conversation!
Will Your Return Be Worth It?
While the videos on this app can seem organic and easy to create, some trends can require an intense amount of editing and attention. Before taking on the responsibilities this app requires, it's important to ask yourself, "Is this feasible for me to take on?". If you're completely new to the world of short-form video content, we'd recommend taking the necessary steps to practice the platform and refine your skills, as you want to make sure your content is a professional representation of your business. You can never redo a first impression!
Does TikTok Align with Your Social Media Goals?
TikTok is not just a place to promote consumer brands. Actually, 13.9% of B2B decision makers have said that TikTok influences their purchasing decisions. If you are looking to foster a dedicated, loyal following, this may just be the best place for you. If you're on the verge of taking the plunge, know that you have a good shot at getting some sales, as 93% of TikTok users have taken an action after viewing a TikTok video.
While it may seem daunting, finding your target audience on TikTok can be simpler than you think! This growing platform can drive immense value for your business by helping you find new ways to reach your client base online. It just takes one video to gain major traffic to your brand.
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