Personal vs. Business Twitter

Throughout history, there have always been battles of opposites. Head vs. Heart. Capulet vs. Montague. Coke vs. Pepsi. Crunchy peanut butter vs. Smooth peanut butter.

But your life in the Twittersphere doesn't have to be on this list if you don't want it to be. There are multiple different ways to handle both your personal and business personas, and the best part is that there's no right or wrong answer. It's all based on what you want and how you want yourself to be perceived.

Many people use their personal Twitter, well, personally without any business affiliation at all. They use it to follow celebrities, talk about events their going to, or rant about how bad their favorite football team played. While this type of Twitter usage is totally fine, it's not the best allocation of time or Twitter-resources.

If you want a personal Twitter, still keep it professional. Sure, you can still talk about the events you're going to and the sports teams you like, but with the idea of polished about the language you use and the content you share. It can also be a great resource to connect with your potential clients on a more personable level, especially when finding common ground and hobbies with them.

It's also important to remember that whatever happens on the internet, stays on the internet. Forever. No ifs, ands, or buts. Even if you delete it, it's still recorded in a database, and I promise you that someone out in Twitter-world has seen it, even for a split second. Make sure that if you have a personal, non-business affiliated Twitter that you're careful not to say anything overly offensive or anything else that could potentially damage your company's reputation.

You may think that you can completely separate your business and social media life, but it's really not possible. With your name attached to your business, and Google being an awesome search engine, you can't be fully anonymous anymore. Twitter definitely has a cause-and-effect type of platform, where people can reply to you and jump into conversations that weren't necessarily geared towards them. Remember to tweet thoughtfully and with the idea of good content in mind for the best Twitter result.

Want to learn more about Twitter and being a successful tweeter? Check out our Twitter Course to get started!


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