Jumpstarting Social Media For Your Business

Social Media may not be the first thing that comes to mind when considering a marketing strategy for your business, but leaving this method untapped can have your business missing opportunities. In this day and age, social media marketing is a non-negotiable for your business. More people are spending time on their devices scrolling through various social media platforms than ever before. These individuals can be future clients for your business who you have not accessed yet, but social media gives your business the power to do just that.

Before we take a look into how you can jumpstart your social media, you may be curious as to why this could benefit your business.

• To start, social media helps establish awareness around your brand. It allows your business to communicate with your target public in real-time. Posting quality, relevant content to your audience will help your business to expand its reach.
• Posting relevant, high-quality, informative content on social media can help drive traffic to your website. Including a link along with your social media post creates a new opportunity for increased website traffic.
• Social media content can establish trust between your brand and your audience. Not all content that is posted to your social media platforms must be completely informative, but it can help bring a face to the name. A content series, like meet the team or behind the scenes posts give your audience a glimpse into your business on a personal level.

Now that we have established just a few reasons why social media is vital for your business, we can take a deep dive into how you can jumpstart your social media marketing strategy starting now!

1.) Choose the right platforms for your target audience.

There are countless social media platforms on the internet. The first few that may come to mind for you include Facebook, Instagram, Twitter, and LinkedIn. There are more than the four listed, but it is important to keep your social media presence manageable for your business. In other words, you should not bite off more than you can chew.

For your business to be successful on social media, having ACTIVE social media profiles is key. If you are not posting regularly, your business cannot reap the benefits of social media. As you begin to choose your social media profiles, consider the demographics of your audience. Are they working professionals or someone with a busy family who is focused on a healthy lifestyle? The answer to this question depends on your business and who you serve. Your business is unique and your approach to social media should be as well. If you know your audience is active on Facebook and Instagram, it is best to spend your time and energy focusing on those platforms as they will have the most impact.

2.) Keep your profiles consistent

A good first impression goes a long way. The same can be said for your social media presence. Think about the first thing people see when they come to your profile. Your picture and your bio! If you leave these blank or do not optimize them, your social media presence and brand image suffers. As you construct or edit your profiles, think about your brand. Social media should act as an extension of your brand, meaning anyone familiar with your business should recognize you immediately. This includes colors, fonts, and logos.

When choosing a profile picture and cover photo, keep in mind this is one of the first things people will see when they reach your profile. Some great options for your profile photo can be a high-quality professional headshot or your company logo.

As for your bio, keeping it simple is best. Your bio can include a short description of your company and what you do. Providing a link to your website in your bio can be helpful to drive traffic to your website and further educate your audience about your business. Other important information, like your phone number, should be included as well.

When you establish your profile picture, cover photo, and bio, do not forget to update this across all other social media profiles! Keeping your brand consistent is important to help further establish recognition of your business.

3.) Use social media to interact with your audience.

One of the great things about technology is how it makes the world more accessible. With social media, it is easier than ever to interact with and build your community. If you are using your social media as a one-way street and only talking at your audience, you are missing out.

There are a few ways you can begin to engage with your social media followers.

One way is through responses. When someone leaves a comment on your post, reply! Taking the time to respond on social media can help your business build rapport with your audience.

Another way to engage is by asking questions. Social media is a great place to ask your audience questions. These questions can be a this or that type post related to your business or take a more serious tone depending on the topic. Directly asking questions on social media will help keep your followers engaged and listening to what you have to say about a topic.

Sharing content from your audience might not be at the forefront of your mind when working on your engagement, but this can be one of the best ways to connect your business to your target public. If your business has been tagged in a post from a client or customer, share it! Members of your audience on social media will get a glimpse into what it is your business does at a personal level. This can also be done with personal testimonials! Positive content from a client reinforces your business and its credibility.

Keeping up with your social media can be an overwhelming task. That is why the team here at Hyperchat Social works to be an extension of your brand. We take the time to understand you, your business, and your goals. We know that running your business's social media accounts requires strategy, content, dedicated time, and long-term commitment. Book a free consultation today to see how we can help your social media strategy go from good to great!