Jumpstarting Social Media For Your Business
April 03, 2022
Jumpstarting Social Media For Your Business
Social Media may not be the first thing that
comes to mind when considering a marketing strategy for your business, but
leaving this method untapped can have your business missing opportunities. In
this day and age, social media marketing is a non-negotiable for your business.
More people are spending time on their devices scrolling through various social
media platforms than ever before. These individuals can be future clients for
your business who you have not accessed yet, but social media gives your
business the power to do just that.
Before we take a look into how you can
jumpstart your social media, you may be curious as to why this could benefit
your business.
- To start, social media helps establish awareness around
your brand. It allows your business to communicate with your target public
in real-time. Posting quality, relevant content to your audience will help
your business to expand its reach.
- Posting relevant, high-quality, informative content on
social media can help drive traffic to your website. Including a link
along with your social media post creates a new opportunity for increased
website traffic.
- Social media content can establish trust between your
brand and your audience. Not all content that is posted to your social
media platforms must be completely informative, but it can help bring a
face to the name. A content series, like meet the team or behind the
scenes posts give your audience a glimpse into your business on a personal
level.
Now that we have established just a few
reasons why social media is vital for your business, we can take a deep dive
into how you can jumpstart your social media marketing strategy starting
now!
1.) Choose the right platforms for your target audience.
There are countless social media platforms on
the internet. The first few that may come to mind for you include Facebook,
Instagram, Twitter, and LinkedIn. There are more than the four listed, but it
is important to keep your social media presence manageable for your business.
In other words, you should not bite off more than you can chew.
For
your business to be successful on social media, having ACTIVE social media
profiles is key. If you are not posting regularly, your business cannot reap
the benefits of social media. As you begin to choose your social media
profiles, consider the demographics of your audience. Are they working
professionals or someone with a busy family who is focused on a healthy
lifestyle? The answer to this question depends on your business and who you
serve. Your business is unique and your approach to social media should be as
well. If you know your audience is active on Facebook and Instagram, it is best
to spend your time and energy focusing on those platforms as they will have the
most impact.
2.) Keep your profiles consistent
A good first impression goes a long way. The
same can be said for your social media presence. Think about the first thing
people see when they come to your profile. Your picture and your bio! If you
leave these blank or do not optimize them, your social media presence and brand
image suffers. As you construct or edit your profiles, think about your brand.
Social media should act as an extension of your brand, meaning anyone familiar
with your business should recognize you immediately. This includes colors,
fonts, and logos.
When choosing a profile picture and cover
photo, keep in mind this is one of the first things people will see when they
reach your profile. Some great options for your profile photo can be a
high-quality professional headshot or your company logo.
As for your bio, keeping it simple is best.
Your bio can include a short description of your company and what you do.
Providing a link to your website in your bio can be helpful to drive traffic to
your website and further educate your audience about your business. Other
important information, like your phone number, should be included as
well.
When you establish your profile picture, cover
photo, and bio, do not forget to update this across all other social media
profiles! Keeping your brand consistent is important to help further establish
recognition of your business.
3.) Use social media to interact with your audience.
One of the great things about technology is
how it makes the world more accessible. With social media, it is easier than
ever to interact with and build your community. If you are using your social
media as a one-way street and only talking at your audience, you are missing
out.
There are a few ways you can begin to engage
with your social media followers.
One way is through responses. When someone
leaves a comment on your post, reply! Taking the time to respond on social
media can help your business build rapport with your audience.
Another way to engage is by asking questions.
Social media is a great place to ask your audience questions. These questions
can be a this or that type post related to your business or take a more serious
tone depending on the topic. Directly asking questions on social media will
help keep your followers engaged and listening to what you have to say about a
topic.
Sharing content from your audience might not
be at the forefront of your mind when working on your engagement, but this can
be one of the best ways to connect your business to your target public. If your
business has been tagged in a post from a client or customer, share it! Members
of your audience on social media will get a glimpse into what it is your
business does at a personal level. This can also be done with personal
testimonials! Positive content from a client reinforces your business and its
credibility.
Keeping up with your social media can be an
overwhelming task. That is why the team here at Hyperchat Social works to be an
extension of your brand. We take the time to understand you, your business, and
your goals. We know that running your business's social media accounts requires
strategy, content, dedicated time, and long-term commitment. Book a free
consultation today to see how we can help your social media strategy go from
good to great!
Prev
Frequently Asked Questions About Instagram