It's time to ⚠️Be Real⚠️

If you haven't heard about Be Real, you are not alone. This app is growing at a rapid rate daily. About 10 million new users sign up each day. So now is your chance to jump on the trend.

The app is quite literally the opposite of Instagram. It is a non-curated social media platform. This app takes away the level of comparing your life with the highlight reel of someone else that you may see on Instagram, Facebook, or Tiktok. The goal of the app is not to gain followers or create engagement but to share images that connect everyone's day-to-day life.

How does it work?

Each day at any given time, the app will prompt a notification to your device. You then have two minutes to stop what you are doing and take a photo of what you are doing at that moment.

The team at Be Real describes the platform as "No filters. No followers. Just friends, sharing with each other. On BeReal, you discover your friends' real lives and get closer to them."

Your photos are sent out to your friend list. You can then engage with your friend's photos with smaller images of yourself as the reactions and you can leave comments.

Our team being real:

How could this work for marketing?

In a marketing sense, this app could be incredible for brands to show their authenticity and more of their personality. Users love to see people behind the brand and this is a great way to show the faces behind the everyday brands we love.

There is a discovery page on the app where you can see public users. This is where brands would thrive on the platform. This would have to be a delicate balance of advertising and sharing real life because users would likely opt out of the app for becoming an ad platform.

Making waves:

We are seeing movements from this app as we did from Tiktok. Similar platforms are starting to incorporate what Be Real has done with the "real-time" images. Instagram creating reels to keep up with Tiktok is now testing a "candid" feature on the app which will replicate what Be Real is. We are interested to see what other social media platforms do to keep up with Be Real.

For now, you can find us posting every time we get that notification!


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Jaime Pryor

Brand Strategist and Website Developer

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