How to: Increase Your Reach on Facebook
March 07, 2021
Increase Your Reach On Facebook
With Facebook being the largest and fastest-growing social site in the game, businesses all around are looking for ways to expand and grow their reach on the platform. With the recent algorithm changes affecting the visibility of business pages in general, Facebook forces brands to pay to play and to be seen. So how do you increase your reach on Facebook? We'll go through why reach matters and some ways to organically and using paid ads to expand your presence on Facebook.
What is reach?
Reach vs. Impressions
While reach refers to the raw number of unique users who see your post or page, impressions refer to the number of times your content was displayed. The biggest difference between the two metrics is that impressions do not measure unique visitors. Impressions do however offer a perspective of how many times each user is seeing your content or page over and over again. Just like reach, impressions are always measured by a designated timeline, whether it be the last week, month, quarter, or year.
Pro-tip: Reach and impressions on Facebook are directly correlated. To see the total amount of times your boosted post or Facebook advertising campaign is seen by each member of your target audience, simply divide the impressions by the reach. For example, if you had 300 impressions and a reach of 100, each social user saw the sponsored content around 3 times.
Reach vs. Impressions vs. Engagement
Pro-tip: Engagement is a great barometer for how engaged your audience is and can signal which content your audience is drawn to. Take a look through your analytics and see which posts receive the most engagement and find similar patterns!
Focus on growing your page following
The biggest tip we can give to get more eyes on your posts is focusing on growing your following on the business page. That way when you do post on Facebook, you have a built-in audience that will see the posts.
Page Like Campaign
Facebook's advertising platform offers a wide range of advertising objectives to cover a wide range of the goals a brand may want to accomplish on social. One of the most beneficial objectives when talking about increasing your Facebook page's reach is the engagement objective.
When you create a new advertising campaign and select the engagement objective, you will be prompted to select one of three goals: post engagement, page likes, or event responses. For our purpose, you are going to want to select page likes.
Creating your campaign
Much like any Facebook ad campaign, there are three main sections to focus on. That is the audience, copy, and creative.
When thinking about your target audience for your page-like campaign, think of your ideal client or prospect. What attributes do they possess? How old are they? Where are they located? What are they interested in?
For a deeper dive into Facebook targeting, check out our blog that tackles the different targeting options available for use on Facebook!
Copy and Creative
When building a page-like campaign, it is important to give the targeted audience a reason to want to follow the page. Unlike friending someone on Facebook, your ideal client has no real connection to your brand quite yet. Your goal is to give them a reason to want to follow your page.
Pro-tip: Facebook recently got rid of their text limitations in ad campaigns, so take advantage of using big text to catch attention.
Focus on producing high-quality content
When trying to expand your Facebook page's reach, it is all about tricking the algorithm. Facebook is always going to suppress content that is overly promotional and mimics an advertisement. This is the case if you are not paying for an actual advertising campaign or boosting your post.
All in all, expanding your reach on Facebook is no easy task. With the right mix of organic and paid efforts, you will start to see your reach and impressions sore. If you would like to take a more hands-off approach, that is what we are here for! Click here to schedule a consultation to start Turning Social Into Sales.
Increase Your Social Media Engagement