How to Capture and Keep an Audience
December 04, 2022
How to Capture and Keep an Audience
Starting or owning a business
is exciting and comes with a lot of work. You must manage your employees, bring
in new customers, and ensure your existing customers are satisfied.
Instagram:
- Mainly used to share photos and videos
- Millennial or Gen Z users between the ages of 16-24.
- A balance of male to female.
- The largest audiences are in India, the U.S., Brazil, Indonesia, and Russia
Facebook:
- Mainly used to connect with friends, family, and co-workers, share pictures/videos, and shop
- More women than men, accounting for 54% of the platform's users.
- Ages ranges: 18-24 years, 35 - 44 years, 13-17 years
- The largest audiences are in India, the U.S., Indonesia, Brazil, and Mexico
Twitter:
- 52% of users are Gen Z between the ages of 25-34
- Mainly on there to get news and entertainment
- The largest audiences are in the U.S., Japan, India, Brazil, and the UK
- Mostly male-dominated (70.4% - male; 29.6% - Female)
LinkedIn:
- Mainly used to find jobs, and internships, connect/strengthen professional relationships, and learn new skills
- Users between the ages of 25-34
- More males than females (56.4% - male; 43.6% - Female)
- Largest audiences in the U.S., India, China, Brazil, and the UK
Now that you know what platform(s) you want your business to be on, it's time to make sure you have valuable content to share. Many consumers don't want to be overwhelmed with product marketing. It's highly recommended to mix in personal content, for example, pictures of the team volunteering in the community or birthday posts. You want your content to be value-oriented rather than self-promoting.
Lastly, establish a strategy
and goal. What is your business looking to achieve? Do you want more sales or
engagement? Knowing these criteria will help you know when you should post and
what content you should post more. Throughout
the years, Instagram has gone from posting pictures to posting reels. We see
many people on there dancing to top songs, sharing their favorite recipes, or
even unboxing a new product, but we don't understand why? Why don't they post a
picture of the finished recipe with the directions in the caption? What
benefits do they get from posting a reel versus a picture?
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