How To: Boost Your LinkedIn Presence
February 14, 2021
How To: Boost Your LinkedIn Presence
LinkedIn is a fundamental
part of the business world, and if used correctly it can generate leads, grow
your network and be a beneficial platform to share industry information. Once
you have created your profile, and have begun to grow your network you can start
contributing to conversations and sharing engaging content!
Here are some tips on how to boost your LinkedIn presence…
Share engaging content
If you want to get your content seen by more people, make sure the content you share is engaging - both visually and intellectually! Sharing photos and videos catch your audience's attention and make them more likely to interact with it. Studies have shown that articles with images get 94% more total views! So, whether you use a stock image or one you've created, make sure you include one to increase your views. But, it isn't just pictures - adding videos, slides, podcasts, all will give you a boost!
Another tip to keep in mind when it comes to posting engaging content to LinkedIn is that the algorithm prefers directly uploaded content. For example - if you want to share a video, instead of posting the YouTube link, share the video directly to your feed.
Outside of visually engaging content, make sure the copy you use is also engaging! Ask questions, share interesting conversations, and creating polls are all ways to engage your network. In our blog, "Posting to LinkedIn as a Financial Professional" we talk more about ways to be a thought leader in your industry!
Finding creative ways to engage your audience and establish yourself as a forward thinker in your industry will gain traction within LinkedIn.
We've covered what kind of engaging content to post, now you might be wondering how frequently to post! You want to make sure you're posting often enough to stay in front of your audience, but not so much that you're overwhelming their feed.
Research has found that LinkedIn users that post more than 50x a month see an average of 20 engagements per post, while those who post closer to 30x times a month see an average of 50 engagements and those who post less than 30x a month see the most engagement!
This lets us know that posting around 2-3x a week is optimal and will boost your engagement the most!
Be interactive with others!
Interacting with your peers, people you look up to and share ideas with is one way to boost your presence. When you engage with others' posts, they are more likely to engage with you and like/share your posts! This will also get you on more people's feeds. Another way to be interactive is to tag other users in posts! If you think that they would find what you're sharing interesting, you can tag them and ask their thoughts on the topic! That encourages conversation and will up your engagement!
Highlight other people's posts!
On LinkedIn, it's important not only to post your own content but to also share posts by others! Whether you're sharing content, news, and trends, providing insights by other industry leaders benefits your credibility and can start thought-provoking conversations. Interacting is important, but sharing is equally as important! It shows your willingness to collaborate and share the successes of those within your network and industry!
Be promotional, but not too promotional…
Promoting your business is important, and you want to use a percentage of your posts to promote your business. But, think of it this way - you are your business! Post organic content and share things that are interesting to you. Avoid being pushy and salesy, the best way to sell yourself is through building your brand and being a thought leader within your industry! If you are consistently posting engaging content you will build credibility and be a name that people can rely on! That means that when they are in need of your product or services, you will be where they go!
Focus on building your network and facilitating engaging conversations, and let the promotion be generated that way!
Create LinkedIn-specific content
LinkedIn has similarities to other social media platforms, but there are also important aspects of it that are unique. Since it is more business-oriented, focus on posting content that speaks to that part of your life. Personal touches are always encouraged, but your professional connections want to see what you're interested in, what you've been working on, and who you've been working with! Create posts that are unique to LinkedIn and that cater to the type of audience you have on the platform because typically the people that you're connected with on LinkedIn are different from that of your Facebook friends, or Twitter followers.
Another way to create LinkedIn-specific content that will boost your presence is to join groups. When you join a group you can share those unique and engaging posts you've created with the group members. This is a great way, not only to build more like-minded connections but to increase your engagement! You can search for groups in the search bar - look for groups in your industry, your interests, or any other topics of interest!
Hashtags are a great way to boost your presence on LinkedIn. It makes your posts more discoverable by people outside of your network and can also help get your post in front of people who are interested in the topic. By adding those topic-specific hashtags, it will categorize the post and will make it more accessible. Make sure to add any relevant hashtags and check to see what hashtags are currently trending to see if there are any topics you could chime in on. Hashtags are another way to optimize your content and make it easier to locate when people search for specific topics within LinkedIn.
LinkedIn provides you analytics to help boost your presence. If you click the 'Me' icon at the top of your homepage, and then press 'Posts & Activity'. Once you've done that, you can see all of your posts in chronological order. They will have a button under each of them that includes analytics.
Using these you will be able to tell which of your posts did well, and which didn't perform as well. That gives you the opportunity to take note of what your audience enjoys and how you can channel that for future posts. It will help you better cater to the preferences of your connections and others within your industry.
As you can see, there are plenty of ways to boost your presence on LinkedIn. From engaging content to optimization - you can build your brand and facilitate great industry conversation. We hope this blog gives you some insight on how to better utilize LinkedIn!
Want to learn more about how Hyperchat Social can help you Turn Social Into Sales? Schedule a demo with one of our social media experts today by clicking HERE to learn how you can be utilizing LinkedIn to the fullest!
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