How Does Social Media Impact Your Business?
August 22, 2021
What impact does social media have on businesses? Millions of people use social media platforms such as every single day. It must have an effect on your business, right? Absolutely. Let's dive in…
1. Establishes Expertise & Brand Awareness
The goal of social media is to create a presence and awareness, but it is also important to establish yourself as an expert in your field. Social media offers immense opportunities for brands to demonstrate their creativity in crafting social media campaigns. Take advantage of all the platforms and mediums that you have access to engage your audience and to capture their attention in an effort to improve brand awareness.
Building brand awareness requires dedicated & consistent efforts over a long period of time where you are putting out quality content. Visibility and brand awareness go hand in hand. Once you're visible, you want to demonstrate your expertise. Being visible on many social media platforms will help you to connect with more social media audience and offer you the initial foothold. The kind of content that you produce can create the image of an expert if done well. Make sure to enrich your content with educational articles, creative infographics, informative charts, and impressive pictures. Educational content helps to position your brand as an authority within your industry!
2. Humanize Your Brand
One of the biggest benefits of using social media is that it humanizes your brand. It shows people what you do is more than a company logo! Social media platforms are intended to create real human connections - virtually. It gives you the ability to showcase your product or services improving the lives of your current clients. That's the beauty of testimonials. People want a human connection. Personally interacting with other people and humanizing your brand will go a long way. It will keep your audience coming back for more!
A lot of businesses try to present themselves as big corporations, which can be a mistake. People need people, not bots. That's why you need to connect to them on a more personal level and engage in real conversations. Even if it's just for the sake of interacting. It can have a huge impact on your business!
3. Engage With Clients
Social media provides an opportunity for you to engage with your audience. Your clients are already online. By engaging your audience when they have concerns or complaints, you are showing others your willingness to help. Engagement goes a long way to establishing a positive online reputation! If you see positive feedback, you can reaffirm that by thanking the person. This highlights how much you appreciate your clients. Social publishing is not only a powerful tool for branding but also useful for replying to reviews and comments! More on engagement here.
4. Monitor What Clients Are Saying
Social media isn't always what you say to your audience, but what your audience says about you. Nothing can be more valuable to your business than real-time feedback from clients who are already invested in your business. You can do this through brand monitoring and keeping your mention notifications on. If a client mentions you in a post, make sure you re-share it to your own social media platforms - it serves as the easiest form of testimonial!
5. Build Brand Loyalty
It's a universal truth that a loyal client is a good client, keeping customers is more cost-effective and efficient than finding new ones. Brand loyalty is essentially getting your audience to the point where they will always choose your services above any other competitor. Brand loyalty develops when a business fosters a trusting relationship. Brand loyalty is extremely important to any business as it leads to repeated buying by consumers, which leads to higher revenues and customer referrals.
Leverage the power of social media to build loyalty by building connections with prospects and clients. Build an audience on Facebook, Twitter, Instagram, LinkedIn, and any other social media platforms. This helps create a fan base of loyal clients and brand followers who will be loyal to you and your services.
6. Website Traffic & Sales
People are spending a considerable amount of time on social media, more than ever before. This makes it a perfect medium to drive traffic to your website! When done well, social media has great potential to become a major source of traffic to your website.
Social media supports diverse mediums, so when you are sharing text, images, videos, podcasts, etc. you can draw in more audience to your website. Social media is a great way to have your brand reach multiple users, in different locations across different time zones! The more people you reach, the more traffic you'll drive to your site and the more conversions you'll have!
7. Improved SEO
Consistent social media can help improve your SEO. There are massive amounts of content being created and shared on the internet. This content can easily be discovered by users with the help of keyword search, hashtags, etc. If you use these correctly, when people search for the type of content you're publishing on your social media page - they'll find you! Google has even said that it does take "social signals" into consideration when ranking a page, it goes much deeper but social media plays a role in SEO.
The importance of social media in business is proven through brand awareness, website traffic, engagement, and SEO. If done correctly, in the long run, social media marketing can prove to be really cost-effective! It is investing into your business, because even if branding doesn't pay out instantly
It's time to jump on the social media bandwagon, it is necessary for your business' success! Your business needs it. Every business needs it. The importance of social media in business is now more prominent than ever. If you want to learn more about what social media can do for your business and you're ready to get started - book a demo today!
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