Facebook: Podcasts & Live Audio Rooms
June 27, 2021
Podcasts & Live Audio Rooms
Over the past decade, we have seen the rise of podcasts as a medium, especially in the past few years. There are a few media giants like Spotify, Apple Podcasts, CastBox, and iHeart dominating the space, but there may be a new platform to watch out for when it comes to your audio - Facebook.
Facebook Live Audio
There are a couple of unique interactions. One is that users can react with a 'like' much like they would be able to on a Facebook or Instagram live. Listeners can also support their favorite creators and rooms by sending 'Stars'. Stars can be purchased in bulk within the Facebook app, or during a live session. By sending a star, users will be promoted to the "Front Row", an exclusive section for those who sent stars. This allows hosts to recognize supporters and maybe even give them a shoutout.
Users are also able to browse Facebook while listening and will be able to continue listening even after the app is closed, much like Spotify and Apple Podcasts. On desktop, Facebook users will be able to use a pop-out to continue listening while browsing the internet. The interface from the backside works very similarly to existing streaming platforms but will use Facebook's large community to its advantage.
Listeners will be able to share the podcast to their profile, share the episode with a friend, and even bookmark your favorite shows so you never miss an episode! Later this summer, look out for additional features, like captions and the ability to create and share short clips of a podcast. Over time, Facebook says there will be more unique social experiences around podcasts that make use of Facebook's best interactive and personalized features.
What do you think about Facebook's dive into the audio world? Tweet us your thoughts @hyperchatsocial! If you're ready to take your business digital, click here to schedule a consultation to learn how we can help you Turn Social Into Sales!
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