Facebook Advertising for Product-Based Businesses
May 16, 2021
For Product-Based Businesses
At Hyperchat Social, we work with a variety of different business ventures. Anything from financial services to real estate agents, we work with them all! What's important to understand when working with a varied client base, are the different goals of each company and what success means to them. Some companies have goals of brand awareness, while some are strictly focused on selling their product.
Facebook has lots of options for marketers to advertise new product lines, launches, and upcoming sales. To get the most bang for your marketing buck, it's important to be strategic and take full advantage of Facebook's different offerings designed to increase your return on investment.
Why advertise your product on Facebook?
Finding new customers based on targeting
One of the best features of Facebook are its targeting options. The demographic search parameters that Facebook offers are among the most helpful of the options. This allows you to get into the nitty-gritty of who you would like to target.
Customer file: This can be great for a business that has a CRM system or an email list. Take this option and plug in a CSV file of email addresses. Facebook then matches those emails to personal user accounts that match. Facebook will then serve the ad to those people!
Increase traffic to website
A benefit of nearly any paid advertising is an increase in traffic to your website, which is never a bad thing. By advertising specific products and having your call-to-action link straight to your website, users can then click around and see other product offerings. One thing we would definitely recommend is having a basic understanding of Google Analytics, so you can take a look at where customers are clicking, and most importantly where users are dropping off.
For example, let's say that you are advertising your brand's latest skincare line and you have a traffic ad running to a facial cleanser. On your Google Analytics, you can see that six people have added the product to their cart, but only two people completed their purchase. You can look at the customer journey and see exactly when they clicked off.
Increase brand awareness
Setting Up Your Ad Campaign
When it comes to selling a product, do not underestimate a still image ad. It has been reported by Facebook that when it comes to driving traffic to a website, still images outperform all other ad formats. Try using bright colors that match your branding and show the value-add of your product.
Carousel ads let you include up to 10 images or videos in a single ad. And the best part is, each image or video can be customized with its own link and call-to-action. Social users are able to scroll through the different images and click to learn more at any time.
Be intentional with what images you select for your carousel ad. Once you have been running the carousel ad for a while, you can start to notice which images start to underperform and that can provide insight into what products your consumers are most interested in.
These ads have a banner image or video and can show multiple product offerings underneath. The collection option is best for companies with multiple products that are commonly purchased together or even revealing a new product line!
Facebook is a great place to start advertising for all companies, especially for product-based businesses. If you want to take a hands-off approach to product marketing, go to TryHyperchat.com to see how we can help you start Turning Social Into Sales!
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