Content Writing Trends You Need to Know
January 01, 1970
Content Writing Trends You Need to Know
This year, we have seen a huge increase in copywriting!
Content writing is an essential part of your business, and there are many forms
of copywriting that your business should be taking part in this year. 2021 is a
big year for everything virtual, including social media content, SEO, blogs,
newsletters, and email campaigns. To learn more about these trends, keep
reading below!
1.
Keywords
We have gone over keyword optimization a little bit before,
however, this year keyword optimization will be integral to your business'
social media and overall online presence. Depending on your business, your
content will vary. If you are already running ads for your business, whether on
Google, Facebook, or even Instagram, you probably already know about keywords.
Keywords come mainly in two different forms: short-tail and
long-tail. Our Digital Media Specialist, Becky, specializes in Google ads and
has a wonderful definition for these types of keywords:
"Short-tail and long-tail are pretty much as they sound… one
is short and the other is long. Short-tail keywords are general phrases
consisting of only a few words. For instance, an example would be
"financial advisor". Moreover, long-tail keywords are more specific
and typically longers than short-tail. An example of this would be
"financial advisor in Alpharetta Georgia". It's important to include
a healthy mix of long-tail and short-tail keywords in your keyword lists!" (Hyperchat
Social)
2.
SEO Optimization
Every industry right now is amping up their SEO (Search
Engine Optimization). SEO goes hand-in-hand with keywords. When you take the
time to research your keywords, you wind up with better SEO rankings. This
means your business will appear more on Google searches and maybe even on the
first page!
The more you optimize your keywords into your website
content, as well as social media posts, the better chance your business has at
ranking higher in searches, becoming an industry leader, and even a main
resource for all things related to your niche.
3.
Evergreen Content
The more content you write and post that is not typical
branding posts, the more engagement you will get. Evergreen content is
extremely important in 2021. After seeing how much has happened over the past
year, companies and brands are sharing more authentic and raw pieces of
writing. Here are some examples of evergreen writing that your business can
implement this year:
1.
Everything You Need to Know About
2.
Successful Case Studies
3.
Pros/Cons of Something
4.
How-to-do Something
5.
Guides and Tutorial
6.
Roundups
7.
Why Posts
(Source: Globex Writing Services)
4.
Optimize Your Titles and Headings
Your blog title and headings are just as important as the
content you write! Right now, businesses and influencers have aesthetically
pleasing websites that are appealing to read without being boring.
The first things that your audience will see are your blog
image and the headings on your blog. Oftentimes, people will scroll quickly
through a blog to see if it is interesting enough to read before they actually
read it. A great starting point for making your blog engaging and interesting
is to have an attention-grabbing blog image and interesting headings.
5.
Backlinking is Key
Having multiple backlinks in your blogs, website content,
and social media content is key to ranking high in a Google search. The more
you use other links and websites in your posts, the more people click. A key
piece of knowledge is to include numerous backlinks to your own website. This
way, you are raising brand awareness, increasing your SEO rankings,
repurposing content, and driving traffic directly back to your business.
6.
Grammar and Spelling Matter
Want your business to be used as a resource for all things
related to your niche? Hopefully, your answer is yes! One of the most important
things about your content is to make sure your spelling and grammar are on
point. Not only will people turn away if they see errors in grammar and
spelling, but they will remember your business as the one with the website that
cannot spell. Do you want to be remembered this way? Probably not!
Here are some awesome resources to run your pieces of
writing and content through prior to officially posting on your website and/or
social media accounts:
· Scribens
7.
Conversational Content
We saw a lot of conversation happening online in 2021,
mostly because businesses and companies had to switch to virtual-everything. As
more people used their computers and mobile devices because of the pandemic, online
marketing has become one of the biggest industries in the world. This is not
going to change, but rather, it will continue to grow.
One of the best things you can do for your business is making sure your content is not just filler content. You need to make sure your social
media team is creating engaging, powerful, and conversational posts. There are
so many kinds of posts that you can generate that may or may not be specific to
your niche or industry.
Here are some example posts to create conversation
surrounding your post:
·
This or That? Posts
·
Would You Rather? Posts
·
This Is Our Favorite, What Is Your Favorite?
Posts
·
Video Content
Of the above, one of the quickest types of content to jump
on the bandwagon with is video content. Video content will continue to be huge
this year, as we have seen the insane growth in TikTok and Reels just over the
last year.
8.
eBooks and Whitepapers
Hyperchat Social works with a lot of business owners and
financial advisors, and we know a lot about the success of well-written eBooks
on social media. If you are in a niche industry, consider writing an eBook or a
whitepaper! Why? Well, these forms of writing have always been big, but they
are also a huge value-add.
If you do happen to write your own eBook or whitepaper, make
sure to include some visuals! Charts, images, and graphs are great forms of
visual content to include in your eBook or whitepaper. Depending on the topic,
you should be able to include some form of visual element that makes your eBook
or whitepaper more attractive and encourages the reader to keep reading!
Where Should You Start?
As you can see, content writing is a huge part of your business'
online presence. It is crucial these days that you are posting valuable,
informational, engaging, and fun content on your website, as well as all of
your social media profiles. The more you post, the more your brand goes.
If you are looking to ramp up your branding, content
writing, and social media engagement, you have come to the right place.
Hyperchat Social specializes in all things social media, as well as content
writing! Check out our previous blogs to read more about what is trending in
our industry, as well as our website for some great advice for business owners
and financial advisors!
Hyperchat Social is here to help your business Turn Social
Into Sales. To learn how you can get started, visit www.tryhyperchat.com to book your free
consultation! If you would like to book over the phone, feel free to give us a
call at 1-877-359-3399!
Sources:
https://www.globexwritingservices.com/content-writing-trends-2021/
https://tweakyourbiz.com/marketing/content-marketing/writing-trends
https://www.inc.com/amy-balliett/5-types-of-content-your-audiences-will-love.html
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