Advertising Your Business' Reopening On Social Media
May 10, 2020
After battling coronavirus for what seems like years, some states are starting to loosen their rules and allow non-essential businesses to open their doors once again. However, after the world has changed, it can be nerve-wracking to reopen your business… Will people feel comfortable walking into stores? Will people still want to shop at the same places after their priorities have changed? At times like this, it can feel like reopening your business is a make-it-or-break-it situation, and spending tons of money on advertising can seem daunting, especially if your revenue has sunk over the past few months.
So, how do you garner interest in your business during this strange time? You turn to social media! Posting on social media is the perfect way to generate interest while keeping costs low. Keep reading to learn some helpful tips for posting about your business' reopening on social media.
Post About Your Business Reopening
First thing's first, you have to make sure that your followers know you're reopening! During the past few months, many businesses have unfortunately closed their doors for good, so you need to make sure that your followers know you're coming back! Create graphics for social media detailing the days and times your store will be open and make sure to specify either in the graphic or in the caption if you require a mask and gloves for entry. If you have the resources, you can even let your followers know that you'll be providing a mask and gloves to anyone that walks into the store. This way your customers will feel safe and understand that you are taking the proper precautions to feel safe. Don't forget, we're all in this together!
Change Up Your Look
What better way to catch someone's eye than with a drastic change? No, we're not recommending you cut or dye your hair (unless you already have during this quarantine…). Instead, we're recommending drastic changes to your social media graphics. Hop into your social media accounts and change out the profile photos and banners - you don't have to change the logo but try changing something to make it noticeable. Maybe you change your background color from white to neon yellow, do what you can to catch the attention of anyone scrolling past your posts. If they're intrigued enough, they'll be more inclined to click on your page and see what changes have been made.
Who Doesn't Love A Giveaway?
Everyone loves a good giveaway, whether it's a free t-shirt or a full-on shopping spree - anything free is guaranteed to pull interest. Make some posts on social media about your upcoming reopening, and mention a giveaway. Get creative and have fun with it!
Be A Resource
Don't forget that even though you're reopening your store, the coronavirus is still a major concern around the world. Create some posts on social media about staying safe while shopping during the pandemic. You can even be of help to your community by offering a mask donation drop at your store where people can drop off excess masks, or even masks they've made themselves and you can donate it to local healthcare workers. Don't forget, though this pandemic will eventually be gone, people will always remember how stores and brands treating them during the coronavirus scare - make sure you're reaching out to your community and helping wherever you can. This way, you'll not only be helping people in their time of need, but you'll also get more loyal customers who want to shop at your store because they admire what you do.
If You're A Service Industry, Be Transparent About Your Rules
If you own a restaurant, hair salon, tattoo parlor, or anywhere that services people, make sure you're posting on social media about your updated rules and regulations. Use fun captions that let people know you're open, but with limitations. It's important for expectations to be set before they walk into your restaurant or salon, so they don't get frustrated when you ask to take their temperature or wear a mask. Your post doesn't have to be all doom and gloom, you can make something fun such as:
Hey guys! We can't wait to see you at the reopening, we've missed all of you so much! Please keep in mind that though regulations are easing up, we want to make sure that you are all as safe as possible, which is why we have some new rules for the foreseeable future. [List the rules here, or make a social media graphic that explains the rules.] We can't wait to see you soon!
Make sure your post is friendly and approachable, but still informs the public of your newly-instated rules.
Boost, Boost, Boost!
We've said it before and we'll say it again: You have to pay to play! Though you might be trying to save money during this difficult time, boosting your posts on Facebook and Instagram and great ways to get people to see your content, even if they're not following your page. Boosting is also a lot cheaper than typical advertising, so it's a great way to get the word out on your reopening without having to shell out too much money. When you boost your posts, you'll be able to choose specific locations and demographics about your audience to make sure that your boosting budget is not wasted, and make sure that the people you want to shop at your store are seeing the post.
No Building? No Problem!
If you're still unsure about reopening your doors and being in close contact with many people, you can still generate hyper for your online store. Post about new updates on your website, and news about your store. You can even do giveaways, but virtually rather than in-store. Have people comment what the first thing they want to do when they're out of quarantine or ask people to comment their favorite item they've bought from your store in the past. These comments will help bump your post up to the top of people's timelines, as well as get them excited to shop at your store (even if they have to do it virtually)!
If you don't sell products, it can seem a little more difficult to offer your services online. Of you own a restaurant, salon, or any other service-industry business, try putting an emphasis on your gift cards! Many service-industry businesses have been posting about bonds with their store. What does that mean? It means that someone can buy a gift card from your establishment for, let's say, $100, then when your business is up and running again, they can use it to spend $150. This way, people are betting on your company, trusting that you will reopen when the time is right, and because of that they will get some more money to spend down the line and you will get their payment right away! This is a great way to keep your service-industry business afloat while waiting for life (and your business) to go back to normal.
Using social media right now is imperative in building your client base and staying on top of your business reopening. Play around with graphics and posts to see what garners the more engagement from your followers, and make sure you're posting often so that people know when you're reopening and why they should care. Though your business might have taken a hit from the coronavirus, it's important to get back up and work hard to ensure your business thrives. You can do it!
Too busy with your business' grand reopening to worry about social media? Leave it to us! Head over to tryhyperchat.com to schedule a free consultation so that we can help you Turn Social Into Sales!
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