5 *Fun* Social Post Ideas For Your Business

Tired of spending hours trying to figure out engaging content ideas for your small business? You understand social media marketing is important, so you do it, but is it paying off? Are you getting the number of shares, likes, comments, views, etc. you want?

If your answers to these questions are anything but positive, it may be time to look into some new ideas. People come to social media to be entertained and informed. If your content isn't playing into either of those categories, then your posts more than likely aren't going to resonate with your audience resulting in poor engagement.

No worries! We're here to share some fun social content ideas that can help give your business's social strategy the boost it needs. Read them below!

Look Into *Fun* National Holidays

Love holidays already? Well, you'll like this idea. People go crazy for fun holiday posts and it's a great way for brands to encourage engagement. And there are tons to choose from! People also love to share their support for holidays by sharing other's content on their own social pages. When you look them up, you may get overwhelmed with how many there are. Just keep in mind you don't have to post every fun national holiday - that can be a little overwhelming - but instead, you should post the ones you think your audience would engage with more and that could help your business out.

Here are some examples of brands using national holidays to market themselves:

National Donut Day - first Friday in June

For National Donut Day, Dunkin' and Krispy Kreme were giving away a free donut with every purchase.

National Pi Day - March 14^th

On Pi Day, Your Pie, a pizza company, discounted their pizza pies to $3.14.

National Dog Day - August 26^th

For National Dog Day, Amazon had deals on dog food, toys, bedding, et. Chewy offered their customers a $30 e-gift card when they spent $100. And many other pet stores also had deals on that day!

National Teach Children To Save Day - April 22^nd

For National Teach Children To Save Day, oXYGen Financial made a post for their social platforms informing their audience how teaching your kids about money at a young age could lead them to develop good money habits in the future.

Create *Fun* Polls

This is where you can get real creative! Social users love engaging with interactive posts. Remember the dress debate on social? Some people saw white and gold while others saw blue and black. People were going crazy over it. If you've never heard about this, click here to get a summary.

With polls, you can make it related to your brand or not. Is there a debate going on right now, maybe in your office?

Enjoy working with music in the background or do you need silence? Would you rather type your notes or write them? Does having a cute coffee mug make your coffee/tea taste better - yes or no?

Get creative!

Showcase the *Fun* Side of Your Company

Building brand personality is huge on social media. Most businesses know this but have trouble carrying it through. It's not easy. But one way to start building it is by highlighting the people behind your business.

Consumers like to know who they are buying from. They want a peek behind the curtain. They also want to know that not only can they trust you but that you also truly care about the service or product you are selling. Plus highlighting the people behind the brand shows that you truly value them as employees. I mean they are a valuable asset in helping keep your business going strong, so why not showcase them? Here are a few ways you can do that.

Employee Spotlights.

Once a week or once a month, showcase an employee. Tell your audience who they are, what they do, and maybe even have some fun with it and have them answer what they love to do outside of work or maybe what their favorite office snack is. Have fun with it!

Company Events.

Whenever your company has an event, be sure to snag some photos and post about it afterwards on social.

In-The-Moment Content.

Stories are big right now. People love them for their realness since they're known to be taken in the moment. Give a tour of your office, provide updates and sneak peaks, or give your audience some insight on how your process works.

Ask Me Anything *Fun* Posts

Speaking of stories, if Instagram or Facebook is one of the main social platforms you use for your marketing, then this one is for you. Post an "Ask Me Anything" on your story and encourage your audience to ask questions about your company, your product or service, and anything else they are curious about.

As questions come in, you can pick and choose which you want to answer and repost the question with your answer. Brands do this all the time. This type of content is great for building that connection with your audience. Give it a try! It can also be fun for you.

Run A *Fun* Contest

Have a contest or giveaway! This type of content typically performs the best when it comes to engagement. Make the rules to enter require engagement.

Instagram - To enter, require users to like the photo you use for the contest, follow you, and tag a friend in the comments.

Twitter - To enter, require users to like and retweet the giveaway post.

Facebook - To enter, require participants to like, comment, follow your page, and share the giveaway post.

Not only are you getting engagement, but you are also receiving more followers and increasing brand awareness when people either tag or share the post.

To Sum It Up

At the end of the day, remember that a businesses' social media content doesn't have to be serious all the time. Yes, branding is important but people aren't just going to keep up with you on social for telling them to buy your product and/or service. In order to really connect with your audience, you have to step inside their minds. As a consumer, what do you want to see from brands? What brands do you follow? And why? Get creative and post things your consumers can relate to and want to see.

Don't have the right amount of time to dedicate to your social strategy? No worries, we can help! Leave it to the social experts. Schedule a consultation with us today to learn how we can help you turn social into sales for you.