4 Video Editing Tips for Better Social Media Content

Did you know that videos on social media are 48% more likely to get more views than traditional social media content? Whether you're thinking about creating video advertisements, explainer videos or TikToks, we've got you covered on 4 editing tips you can implement in your campaign today!

Food for Thought: What do You Want to Convey in Your Video?

In marketing, the best videos accomplish more than meets the eye. Before you edit the footage you have on hand or even pick up the camera, it's important to set a goal. Do you want the viewer to remember your brand name or subscribe to your podcast? You can use video to generate brand awareness, optimize your audience's engagement, and increase your ROI. It's important that you select the specific actions you want people to take so that you can better funnel them through the sales process.

Check out the below video we created on how to make your own GIF for an example of a goal oriented video! We wanted our viewers to take away some new Canva skills, as well as promote our blog as a resource: https://www.facebook.com/HyperchatSocial/videos/145849834037525

Tip #1: Make It Short and Sweet

A recent study found that the average human attention span has fallen by 4 seconds, as it averaged 12 seconds in the year 2000 and 8 seconds in 2021. That being said, you only have a few seconds to make a lasting impression - eight to be exact. When you're making your video content, don't dawdle on things that don't matter. Instead, get straight to the point on what pain point you're going to solve through your footage to keep them watching.

The best way to capture attention from the get-go is to be energetic about what you're speaking on. Energy is contagious, so make sure that you take a step back and ask yourself, "Is this video something I would want to watch?".

Tip #2: Put Some Effort into High Quality Editing

With technology progressing and attention spans dwindling, it has become incredibly important to put finishing touches on social media videos. While the task sounds daunting, it just takes a few added steps to really make a difference in the quality of your content. Although these editing tasks take extra time, consider the professionalism of your video a representation of your business and the first impression you're making to the public.

· Make Sure Your Audio Is Clear: Consider using an external microphone when recording your content. If you're familiar with TikTok, you've probably seen users narrate with their Apple headphones that come when you buy an iPhone. This isn't always needed when footage can be captured in an empty room. But, if you're filming on location or in a large crowd, it's important that your audio comes through clear or no one will know what you're saying.

· Add Light Background Music to Set The Scene: Silence is awkward. If your video is longer than one minute, I'd recommend adding in some light background music to lighten the mood. You will want to make sure your song choice doesn't overpower the footage, but that it complements it. There are a lot of great stock audio options available for free that can be imported to most video editing tools. Try it out!

· Add Closed Captioning to Your Video: Another recent study found that 92% of American shoppers watch videos on mobile with the audio turned off. Even though your face may be what draws viewers into your video, it is the content that keeps them at the end of the day. We like using a tool called Zubtitle to caption our videos. Most subtitling services are able to interpret the audio for you, so this step isn't as hard as it sounds!

· Optimize Your Video for Different Channels: From landscape to vertical, the way your videos are displayed matters when it comes to performance on social media. Most platforms promote content that is catered towards their algorithm. This means that Facebook, LinkedIn and Instagram all display your footage differently. Make sure your videos are the correct dimension per platform and that they don't exceed the video length limit. This will save you from future headaches and will help you increase your organic exposure.

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Tip #3: Set a Call-To-Action

Let's face it: Filming a video for the public isn't easy, even if you're used to doing it. When you're creating your content for social media, it's important to do it right. You can maximize your video's results by making sure the call-to-action is clear. What do you want your viewers to take away from your video? Do you want them to visit a landing page or to follow your Facebook page for more information? Whatever it is, make sure that you drive that message home.

Think of your short-form video as an old-school television ad. So many businesses have capitalized on catchy taglines and time-sensitive deals. Why not yours? Repeat your call-to-action multiple times throughout your video so that even if they don't follow those steps, they remember what to do when they need you in the future.

Tip #4: Measure Your Performance

Once your video is live, it's important to measure its success! After all, you put a LOT of work into it. Go into each platform to measure engagement, video views, and follows. If it's your first video, you're sure to get a great response, as people love to watch those who they work with. Another great thing to do is to visit your Google Analytics to see if you had an increase in web traffic or form submissions.

Are you ready to take your video skills to the next level? If you have any questions on how to get started, we'd love to help out! Click below to schedule a consultation with one of our social media experts today to learn how you can turn social into sales.