4 Risks Of Not Tracking Your Social Media Strategy
December 26, 2021
4 Risks Of
At Hyperchat Social, one of our main focuses is building marketing strategies from scratch to provide the results that our clients are looking for. A big part of what we do is tracking the results of the different aspects of our strategy for clients to see what is producing the results most in line with our client's goals. A big mistake that we often see with business owners trying to build their own social media strategies, is not tracking the analytics or results they are seeing on a regular basis.
What do we mean by tracking the results or analytics? The answer can vary business to business, because every business has different goals for social. Whether it be growing your following, boosting your exposure or overall reach, or even increasing sales on your website.
So what are the risks of not tracking your social media strategy?
You will have no idea where you started.
One of the biggest obstacles, and one of the biggest mistakes that you can make when starting out with your social media strategy, is not taking baseline numbers for key performance metrics associated with your goals. This includes follower count, engagement rate, impressions on your page, the average reach of your content, and even website analytics on Google Analytics.
If you do not know where you started, it is extremely hard to prove that what you're doing on social is achieving your goals. Having access to these baseline numbers will allow you to accurately report growth in key performance metrics month after month.
Pro-tip: If you did not record key performance metrics at the start of your campaign, there are some analytics reports that will allow you to filter by date. If you'd like to see where you started, filter the analytics report to only include activity before you started your social media strategy. Try keeping these metrics on a spreadsheet that you can reference time and time again.
You won't know what works and what doesn't.
By benchmarking the results you're seeing on your campaign monthly, or even weekly, you can look back to see what changes you made to the campaign or strategy in the last month to see how it affected the results you're seeing. From there, you can adjust your strategy based on what you're seeing the best results with.
You won't know where to focus your marketing
You will spend too much time and money on things that aren't
If you're not tracking your social strategy, you are at risk of spending too much time and too much money on strategies that may not be best for your brand or product. Creating a social media strategy is all about finding what your audience and ideal target client will respond best to. How are you supposed to know what they are responding best to if you're not tracking the results that you're seeing? You can throw money at the wall all day long and hope something sticks, but that will come with a lot of frustration when you see no return on your investment with marketing. By tracking your results on a regular basis, you can see which efforts are worth putting both your time and marketing dollars into.
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