4 Easy Ways To Tune Up Your Posting
August 14, 2022
4 Easy Ways To Tune Up Your Posting
Running social media for a business or project can be daunting. After all, if someone is, say, a restaurateur, they're probably not starting a restaurant because they're really excited to start posting on Facebook about it. If you need a hand with your socials, you can always ask your pals at HyperChat Social, but if you're just looking for a few pointers on your posting to your socials here are a few easy ways you can tune up your posting:
1. Keep
Your Finger On The Pulse
You
know those trends you see that dominate your timeline and seemingly become
every other post on your scroll adventure? If you can't beat em', join em'. You
can repurpose trending sounds, memes or challenges for unique, timely and fun
content. Just don't wait too long to jump on them!
2. Use
video content
Video is
hot right now. Like, REALLY hot. It's proven that videos on Instagram and
Facebook (generally) get more exposure than their static counterparts. Videos
also get more engagement and more interaction (and that's not to mention the
TikTok and Youtube titans). If you've got a smartphone, chances are you already
have a decent camera set-up and everything you need to start shooting and
editing short videos for your social media pages.
3. Do an
audit of your social media
This one
may seem obvious, but almost nothing looks odder for a brand's social media
than having it's twitter look completely different than it's facebook or it's
LinkedIn. It happens time after time, maybe you miss a post here or get a new
social page and can't find the same header you used for the old one. Set aside
an hour at least monthly to make sure your pages are straightened out.
4. Watch
what your competitors are doing
Great artists steal, they say!
There's absolutely nothing wrong with rifling through what your competitors are
doing and pulling inspiration from strategies that are working for them (or NOT
working for them). By looking at them, you're not only finding inspiration for
future posts of your own, but you're also finding out what similar audiences
expect from like-pages.
Of course, there are a ton more helpful social
media tips and tricks out there for you to master- but hopefully, these can help
provide a strong foundation for improving your posting game!
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